Transform Your Business with Mobile Credit Card Processing
Mobile commerce — or m-commerce — is transforming the electronic payment industry. As its name implies, mobile commerce is the ability to perform sales transactions using a mobile device like a smartphone or tablet. For many small business owners, mobile credit card processing offers a quick, easy and cost-effective introduction to m-commerce that can help expand their market and their bottom line.
Mobile commerce sales in the U.S. were up 83 percent in 2011 over the previous year, totaling $5.3 billion, according to the investment bank Barclays Capital. Some of those purchases were processed via PayFox®, an exclusive application from Merchant Express® that allows you to process major credit cards and signature debit cards from your iPhone and other mobile devices.
PayFox works like this: Once you’ve established a merchant account with Merchant Express, download the free app from the iTunes App Store to your mobile device (iPhone 3G/3GS/4, or iPhone 2G, iPad and iTouch with available WiFi). The app download process is easy and intuitive, and you’ll be good to go in seconds. Attach the recommended cardreader and qualify immediately for lower, card-present processing rates every time you swipe a card.
All types of businesses can benefit from mobile credit card processing, especially those that rely on delivering their product or service directly to their customers — contractors, field managers, plumbers, electricians, appliance repairmen, food vendors, to name just a few. By cutting the landlines you used to rely on to process credit cards, you’re now able to accept cards anywhere you need to go to make the sale, including sporting events, school and community functions, trade shows and outdoor markets — venues that used to be limited to cash sales only. PayFox truly delivers the power to process into the palm of your hand, turning your mobile device into a terminal-on-the-go.
And mobile credit card processing goes beyond just swiping payment cards. PayFox features include single-screen entry, secure data transmission via SSL connection, AVS alerts for advanced fraud detection, an add-on gratuities function, geo-location technology, customer contact information storage and email receipt capability. By opting for the cardreader, not only will you save on processing costs, but you eliminate the time-consuming and error-prone process of manual data entry.
The credit card processing industry has made tremendous strides in technological advancements in recent years, including mobile, wireless and Internet processing solutions. Small businesses should take the time to explore these new options and determine which ones can help them meet their current and future business goals.
Merchant Express has been at the forefront of credit card processing technology for more than 15 years, offering products and services to meet the needs of all types of business operations. Talk to one of our trained representatives today to sort through all your options and get on track to transform your business into all it can be.