Insight of the Customer Experience Helps Small Business Owners Enhance their Sales Process
Traditionally, when considering the sales process, most small business owners would describe it as a series of steps or stages. Everyone may differ in what those steps would be, but it would often include prospecting, qualifying, analyzing, making a proposal and negotiating a deal. These steps in the sales process offer some basic touchpoints of what the business owner or seller has to do.
The possible problem that comes with thinking this way is that it does not provide you with key information about your customer – specifically addressing if they are ready or willing to purchase from you. This creates limitations to your business plan for success. When you consider the responsibilities and tasks you need to carry out, this should be only half of where you need to focus of your attention..
Of equal importance is creating a map that lays out the process your customers go through — beginning at the time of their initial thought that your business has the ability to meet their needs. From here, map out how you will share your capabilities and offerings in order to completely fulfill the customer’s demands. Basically, this is an exercise of “putting yourself in someone else’s shoes” which can offer you many strategic advantages
You will be able to create a vivid depiction that can offer you insight in the following ways:
- You and your employees will be able to consider the customer’s mindset before, during and after interacting with any part of your business
- Provides a roadmap of engagement to maximize customer satisfaction and increase their propensity to select you over your competitors
- Offers simplicity that leaves room for customer-facing representatives to improvise their actions in order to add their own personal touch to the customer interaction
By illustrating a business model that depicts how your staff should behave at each touchpoint, you convey consistency and predictability in your management style and operation. You will also increase the ability of every member of your team to provide superior service each time they are engaged in an interaction with your customers.
What you are developing is a premium customer interactive experience that delivers quality and care from the start of the sales process to completion — and then still after the agreement is signed, or the sale is made. This is how Merchant Express® delivers quality. We have an ongoing commitment to our merchants as one of the leading providers of payment processing services. We listen to our clients and become familiar with their individual needs.
Our outstanding customer service is well regarded and rated A+ by the Better Business Bureau. Competitive rates and fast application turnarounds are just the beginning of what we have to offer. Our knowledgeable representatives also provide information, guidance, and state-of-the-art technology to help businesses of all sizes and industries to accept credit and debit cards with secure and reliable merchant accounts and merchant services. We make it our business to know what makes our clients unique, and do all that it takes to help them grow their business to achieve lasting success.
Learn how you can take advantage of our 30-day risk-free trial offer and start accepting credit cards – fast!