Mobile Payments Deliver Cookie Sales for Girl Scouts
Back when I was a Girl Scout (many, many moons ago), the annual cookie drive was a really big deal. Cookies sold for 50 cents a box and all transactions were strictly cash. Today, it’s a whole new program. The price has risen with inflation, and many Scouts across the country now complete the sale by accepting credit cards that they swipe through a reader attached to their app-equipped smartphone or tablet (a concept that was totally unimagined back in the day.)
With yet another Girl Scout cookie season upon us, it’s important to know that the sale generates about $760 million in sales annually, 70 percent of which is used to fund the various programs offered by the organization. And by all accounts, the addition of mobile credit card processing to the mix in 2011 has paid off handsomely for the 40,000 Girl Scout troops that have used it to date. [Read more...]
